There is no more SAP BRIM.
Abbreviation for that SAP solution has been replaced by new name SAP Hybris Billing.
What that means to us BRIM & telco consultants?
At least we will not have to face situations like, when after few hours workshop, customer asks: „OK, we understand, it seems like interesting and advanced solution but tell us what that BRIM abbreviation means?“
Admit it, how many of us had problem with that „Billing“/“Business“ Revenue (Is it revenue?) and „Information“/“Innovation“ Management? 
At the end, clever consultant turns that little bit awkward situation into funny closing line of his presentation. But we all wish we hadn't have to do that.
With this name change we don't have to, we introduce SAP Hybris Billing.
Apart from that obvious, there is very important - brending reason.
BRIM as the brand never achieved desired results (even it is the most advanced billing and rating solution for subscription and usage based revenue earning companies) and from the other side Hybris customers has been concerned that, since it is bought by SAP, Hybris will be drowned in that mega corporation.
Of course, with Hybris acquisition SAP has improved his position in CRM segment of market, gained strong CRM customer base, gained Hybris brand and improved the weakest part of BRIM solution. From the other side Hybris gained control of „front face“ SAP applications - CRM segment of SAP solutions.
What has been spoken by Hybris CEO Ariel Luedi at hybris’ customer summit in Munich last February.
Those are all good signs and reasons for our future prospects of providing even greater SAP solutions to our customers - solutions that will enable our customers strategical advantage in market competition.
Let's set sail!
Mario Prkacin
Senior charging and billing expert in Altima d.o.o.
Sources:
https://www.hybris.com/en/news-events/press-releases/150430-hybris-billing
